Uncover:
Uncover is het tijdschrift van de Academy for Leisure van de Breda University of Applied Sciences. Dit magazine verschijnt jaarlijks. Alle artikelen worden online op het kennisplatform van NRIT beschikbaar gesteld. In Uncover:
03/11/25 ·
Over the past couple of years, I have engaged with several platforms representing various sub-sectors of the leisure industries, ranging from theme parks and zoos to recreation and museums. A recurring theme on these platforms is that organisations should provide highly impactful experiences. The belief, driven by seminal works from both the professional and scientific literature, is that success can be achieved by offering meaningful and perhaps even transformative experiences. Although these experience types are certainly impactful, the terms ‘meaningful’ and ‘transformative’ sometimes tend to be taken out of context and become buzzwords instead, leading to the notion that everything must suddenly be meaningful or transformational. This results in imposed meaningfulness or transformation by design, which potentially leads to the opposite effect among consumers instead. Paradoxically, I would therefore argue that sometimes intentionally not designing for meaningfulness might be just as meaningful.
03/11/25 ·
Leisure plays a pivotal role in enhancing the human condition, offering avenues for exploration, growth, and self-actualisation (Kleiber, 2017; Kleiber & McGuire, Leisure & Human Development, 2019; Tapps, Wells, & Parr, 2021). The World Leisure Organization (WLO) emphasises that "well-selected leisure experiences improve quality of life for all - from childhood to later life" (WLO, 2023). This article features the inclusive Samen Dansen (Dancing Together) dance project by Stichting het Gehandicapte Kind, which aims to foster inclusion among children with and without special needs through hip-hop dance classes.
03/11/25 ·
The province of Brabant (the Netherlands) is renowned for its numerous attractions, its picturesque countryside, and its excellent bicycle infrastructure. VisitBrabant Routebureau aims to enhance the province’s recreational offerings through routes based on well-known local stories. Since 2019, the professorship in Storytelling (Breda University of Applied Sciences) and VisitBrabant so far have realised 18 story-based bicycle routes, 12 of which are based on local folk tales. Storytelling is at the core of these routes, because it is a valuable instrument for creating meaningful experiences for visitors. By matching the logic of the storyline with that of the route and the local entrepreneurs, the story-based routes become embedded in the area. When a story derives from the local community, the value of the route stretches beyond the visitor experience. It can reinforce the community’s connection with the story leading to new meaningful experiences. This is the case with the route of The Dancing Cats around the village of Bergeijk.
03/11/25 ·
Kyiv, Ukraine’s capital and largest city, has become a symbol of resilience amidst the ongoing war with Russia. Despite relentless bombings and attacks, the city’s vibrant entertainment and cultural scene has transformed from a source of mere leisure into an essential pillar for mental survival. Theatres, concert venues, and festivals have become sanctuaries for residents, offering solace, unity, and emotional relief in the face of extreme adversity. This article shows how live music in Kyiv has become essential for mental well-being during the war. Through the voices of organisers, musicians, and attendees, the piece highlights how live music has come to provide a powerful escape in the face of war.
27/10/25 ·
Once a quiet peninsula known for its pearl divers and sweeping desert landscapes, Qatar has emerged as a bold global player - combining ancient heritage with futuristic ambition. Nestled along the shimmering coastline of the Arabian Gulf, the country’s capital, Doha, has transformed into a dynamic hub of ultramodern architecture, cultural innovation, and world-class infrastructure. From the iconic Museum of Islamic Art - a limestone jewel inspired by centuries of Islamic design - standing proudly on the Corniche waterfront, to the country's expansive investments in sports, tourism, and cultural programming, Qatar has set its sights on becoming a global destination for excellence in leisure (tourism, culture, sports, and recreation).
27/10/25 ·
The University of Otago Department of Tourism began as the Centre for Tourism in 1989. The Department is a member of several international tourism and hospitality organisations and is proud to be one of the nine World Leisure Centres of Excellence worldwide.
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27/10/25 ·
In an increasingly interconnected and complex world, the World Leisure Organization (WLO) is strengthening its commitment to shaping a better society through the values and practices of leisure. As a global non-profit organisation with consultative status with United Nations, WLO promotes leisure as a force for human development, well-being, and social transformation. Over the past few years, the organisation has made significant progress in expanding its international presence and refining its strategic focus in alignment with global sustainability goals.
27/10/25 ·
We all have things that we feel could be improved in a place. Perhaps there is a neighbourhood cut in two by a busy car-filled street; maybe a local play park does not suit the needs of local children; what if the city council has no policy for promoting local organisations and events? Sometimes in order to see a change in a city, we need to make that change for ourselves. Your challenge is to instigate an intervention, which will bring about the change you feel the place needs.
27/10/25 ·
Impact has become a key area of interest. Because it is a container concept, it is not easy to evaluate. Theatres are interested in measuring their impact by incorporating one or two questions in their visitor surveys. Our project focused on the impact that performing arts experiences have on individual visitors. Which questions should theatres include to help identify individual impacts?
22/10/25 ·
In the Dutch Leisure, Tourism and Hospitality (LTH) sector, most heritage institutions and organisations rely on volunteering for their functioning, and ultimately, for their survival. At least two-thirds of the staff in these organisations consist of volunteers and volunteers are tasked with activities and roles at different levels in the organisation (P?ce?il?, 2020). Beyond the traditional welcoming of visitors, they guide tours (that for some of these organisations is in fact the specific task of paid tour guides) and perform support tasks. For this reason, volunteerism can without any doubt be considered one of the pillars a civil society is based upon.
20/10/25 ·
The question of whether leisure should be understood as a means to an end or as an end in itself is a fundamental inquiry when examining the concept of meaningful leisure experiences. This duality highlights the diverse ways individuals perceive and engage with leisure activities, reflecting a broad spectrum of subjective and contextual interpretations.
20/10/25 ·
Though it may seem hard to envision, imagine a ‘just destination’ - a place where tourism is not solely about pleasing visitors and generating profit, but also contributes meaningful value to its residents. In such a destination, workers receive fair wages and local entrepreneurs enjoy real opportunities. Facilities put in place for tourism enhance residents’ quality of life. Environmental costs are not ignored; they are acknowledged and managed responsibly rather than burdening vulnerable groups with them. Moreover, local communities have a say in how their cultural heritage is used in tourism.
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03/11/25 ·
Over the past couple of years, I have engaged with several platforms representing various sub-sectors of the leisure industries, ranging from theme parks and zoos to recreation and museums. A recurring theme on these platforms is that organisations should provide highly impactful experiences. The belief, driven by seminal works from both the professional and scientific literature, is that success can be achieved by offering meaningful and perhaps even transformative experiences. Although these experience types are certainly impactful, the terms ‘meaningful’ and ‘transformative’ sometimes tend to be taken out of context and become buzzwords instead, leading to the notion that everything must suddenly be meaningful or transformational. This results in imposed meaningfulness or transformation by design, which potentially leads to the opposite effect among consumers instead. Paradoxically, I would therefore argue that sometimes intentionally not designing for meaningfulness might be just as meaningful.
03/11/25 ·
The province of Brabant (the Netherlands) is renowned for its numerous attractions, its picturesque countryside, and its excellent bicycle infrastructure. VisitBrabant Routebureau aims to enhance the province’s recreational offerings through routes based on well-known local stories. Since 2019, the professorship in Storytelling (Breda University of Applied Sciences) and VisitBrabant so far have realised 18 story-based bicycle routes, 12 of which are based on local folk tales. Storytelling is at the core of these routes, because it is a valuable instrument for creating meaningful experiences for visitors. By matching the logic of the storyline with that of the route and the local entrepreneurs, the story-based routes become embedded in the area. When a story derives from the local community, the value of the route stretches beyond the visitor experience. It can reinforce the community’s connection with the story leading to new meaningful experiences. This is the case with the route of The Dancing Cats around the village of Bergeijk.
27/10/25 ·
Once a quiet peninsula known for its pearl divers and sweeping desert landscapes, Qatar has emerged as a bold global player - combining ancient heritage with futuristic ambition. Nestled along the shimmering coastline of the Arabian Gulf, the country’s capital, Doha, has transformed into a dynamic hub of ultramodern architecture, cultural innovation, and world-class infrastructure. From the iconic Museum of Islamic Art - a limestone jewel inspired by centuries of Islamic design - standing proudly on the Corniche waterfront, to the country's expansive investments in sports, tourism, and cultural programming, Qatar has set its sights on becoming a global destination for excellence in leisure (tourism, culture, sports, and recreation).
27/10/25 ·
In an increasingly interconnected and complex world, the World Leisure Organization (WLO) is strengthening its commitment to shaping a better society through the values and practices of leisure. As a global non-profit organisation with consultative status with United Nations, WLO promotes leisure as a force for human development, well-being, and social transformation. Over the past few years, the organisation has made significant progress in expanding its international presence and refining its strategic focus in alignment with global sustainability goals.
27/10/25 ·
Impact has become a key area of interest. Because it is a container concept, it is not easy to evaluate. Theatres are interested in measuring their impact by incorporating one or two questions in their visitor surveys. Our project focused on the impact that performing arts experiences have on individual visitors. Which questions should theatres include to help identify individual impacts?
20/10/25 ·
The question of whether leisure should be understood as a means to an end or as an end in itself is a fundamental inquiry when examining the concept of meaningful leisure experiences. This duality highlights the diverse ways individuals perceive and engage with leisure activities, reflecting a broad spectrum of subjective and contextual interpretations.
|
03/11/25 ·
Leisure plays a pivotal role in enhancing the human condition, offering avenues for exploration, growth, and self-actualisation (Kleiber, 2017; Kleiber & McGuire, Leisure & Human Development, 2019; Tapps, Wells, & Parr, 2021). The World Leisure Organization (WLO) emphasises that "well-selected leisure experiences improve quality of life for all - from childhood to later life" (WLO, 2023). This article features the inclusive Samen Dansen (Dancing Together) dance project by Stichting het Gehandicapte Kind, which aims to foster inclusion among children with and without special needs through hip-hop dance classes.
03/11/25 ·
Kyiv, Ukraine’s capital and largest city, has become a symbol of resilience amidst the ongoing war with Russia. Despite relentless bombings and attacks, the city’s vibrant entertainment and cultural scene has transformed from a source of mere leisure into an essential pillar for mental survival. Theatres, concert venues, and festivals have become sanctuaries for residents, offering solace, unity, and emotional relief in the face of extreme adversity. This article shows how live music in Kyiv has become essential for mental well-being during the war. Through the voices of organisers, musicians, and attendees, the piece highlights how live music has come to provide a powerful escape in the face of war.
27/10/25 ·
The University of Otago Department of Tourism began as the Centre for Tourism in 1989. The Department is a member of several international tourism and hospitality organisations and is proud to be one of the nine World Leisure Centres of Excellence worldwide.
27/10/25 ·
We all have things that we feel could be improved in a place. Perhaps there is a neighbourhood cut in two by a busy car-filled street; maybe a local play park does not suit the needs of local children; what if the city council has no policy for promoting local organisations and events? Sometimes in order to see a change in a city, we need to make that change for ourselves. Your challenge is to instigate an intervention, which will bring about the change you feel the place needs.
22/10/25 ·
In the Dutch Leisure, Tourism and Hospitality (LTH) sector, most heritage institutions and organisations rely on volunteering for their functioning, and ultimately, for their survival. At least two-thirds of the staff in these organisations consist of volunteers and volunteers are tasked with activities and roles at different levels in the organisation (P?ce?il?, 2020). Beyond the traditional welcoming of visitors, they guide tours (that for some of these organisations is in fact the specific task of paid tour guides) and perform support tasks. For this reason, volunteerism can without any doubt be considered one of the pillars a civil society is based upon.
20/10/25 ·
Though it may seem hard to envision, imagine a ‘just destination’ - a place where tourism is not solely about pleasing visitors and generating profit, but also contributes meaningful value to its residents. In such a destination, workers receive fair wages and local entrepreneurs enjoy real opportunities. Facilities put in place for tourism enhance residents’ quality of life. Environmental costs are not ignored; they are acknowledged and managed responsibly rather than burdening vulnerable groups with them. Moreover, local communities have a say in how their cultural heritage is used in tourism.
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09/12/25
Van vandaag tot en met 13 december brengt Koninklijke Jaarbeurs, organisator van Vakantiebeurs, een unieke activatie naar Utrecht Centraal Station: het Vakantiebeurs Café.
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09/12/25
Twee brancheorganisaties HISWA-RECRON en Watersportverbond gaan in hoger beroep bij de Raad van Stat...
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09/12/25
Hoe haalt AI de verborgen waarde uit klantenservice-interacties? Die vraag staat centraal in het promotieonderzoek van Bea Waelbers. Haar onderzoek laat zien dat klantenservicegesprekken veel meer informatie bevatten dan organisaties momenteel benutten, en dat AI kan helpen om die verborgen lagen zichtbaar te maken.
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09/12/25
Vandaag opent het Haus der Geschichte in het Duitse Bonn zijn volledig vernieuwde vaste tentoonstelling, ontworpen door het Amsterdamse ontwerpbureau Kossmanndejong. Aan de hand van meer dan 4500 objecten word je in deze tentoonstelling meegenomen door de recente geschiedenis van Duitsland.
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08/12/25
Regent Seven Seas Cruises® tilt de culinaire ervaring in 2026 naar een hoger niveau met de lancering van Epicurean Enrichment Studio. Dit zijn culinaire studio’s aan boord van Seven Seas Mariner® en Seven Seas Voyager®. Bekijk de 5 stappen die Regent zet om deze beleving te realiseren.
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08/12/25
Op 6 december werd weer de lange lijst bekend van de winnaars van de World Travel Awards. Distilleerderij Nolet won een award voor de categorie Vodka Distillery Tour. Het Renaissance Amsterdam Hotel kreeg een Europese award.
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08/12/25
Wageningen Universiteit en boekingssite Natuurhuisje helpen oude hellingranden, de graften, in het Limburgs Geuldal nieuw leven in te blazen. Deze natuurstroken zijn van groot belang voor wilde bijen, bloemen en vele andere soorten. De video legt helemaal uit waarom die smalle graften veel doen voor de natuur.
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05/12/25
Bijna 7 procent van de bedrijven beoordeelt in november 2025 de eigen schulden als problematisch, nagenoeg evenveel als een jaar eerder. Maar in sport, cultuur en recreatie ligt dat percentage op 11,6% blijkt uit data van CBS. Echt zwaar heeft de horeca, met 20%.
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