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Uncover is het tijdschrift van de Academy for Leisure van de Breda University of Applied Sciences. Dit magazine verschijnt jaarlijks. Alle artikelen worden online op het kennisplatform van NRIT beschikbaar gesteld.

In Uncover:

03/11/25   ·
Why ‘not designing for meaning’ might be just as meaningful
Over the past couple of years, I have engaged with several platforms representing various sub-sectors of the leisure industries, ranging from theme parks and zoos to recreation and museums. A recurring theme on these platforms is that organisations should provide highly impactful experiences. The belief, driven by seminal works from both the professional and scientific literature, is that success can be achieved by offering meaningful and perhaps even transformative experiences. Although these experience types are certainly impactful, the terms ‘meaningful’ and ‘transformative’ sometimes tend to be taken out of context and become buzzwords instead, leading to the notion that everything must suddenly be meaningful or transformational. This results in imposed meaningfulness or transformation by design, which potentially leads to the opposite effect among consumers instead. Paradoxically, I would therefore argue that sometimes intentionally not designing for meaningfulness might be just as meaningful.
03/11/25 · | Lees meer
03/11/25   ·
Hip-hop as a naturally inclusive space for leisure activities
Leisure plays a pivotal role in enhancing the human condition, offering avenues for exploration, growth, and self-actualisation (Kleiber, 2017; Kleiber & McGuire, Leisure & Human Development, 2019; Tapps, Wells, & Parr, 2021). The World Leisure Organization (WLO) emphasises that "well-selected leisure experiences improve quality of life for all - from childhood to later life" (WLO, 2023). This article features the inclusive Samen Dansen (Dancing Together) dance project by Stichting het Gehandicapte Kind, which aims to foster inclusion among children with and without special needs through hip-hop dance classes.
03/11/25 · | Lees meer
03/11/25   ·
The case of the Dancing Cats
The province of Brabant (the Netherlands) is renowned for its numerous attractions, its picturesque countryside, and its excellent bicycle infrastructure. VisitBrabant Routebureau aims to enhance the province’s recreational offerings through routes based on well-known local stories. Since 2019, the professorship in Storytelling (Breda University of Applied Sciences) and VisitBrabant so far have realised 18 story-based bicycle routes, 12 of which are based on local folk tales. Storytelling is at the core of these routes, because it is a valuable instrument for creating meaningful experiences for visitors. By matching the logic of the storyline with that of the route and the local entrepreneurs, the story-based routes become embedded in the area. When a story derives from the local community, the value of the route stretches beyond the visitor experience. It can reinforce the community’s connection with the story leading to new meaningful experiences. This is the case with the route of The Dancing Cats around the village of Bergeijk.
03/11/25 · | Lees meer
03/11/25   ·
Coping with war in Kyiv
Kyiv, Ukraine’s capital and largest city, has become a symbol of resilience amidst the ongoing war with Russia. Despite relentless bombings and attacks, the city’s vibrant entertainment and cultural scene has transformed from a source of mere leisure into an essential pillar for mental survival. Theatres, concert venues, and festivals have become sanctuaries for residents, offering solace, unity, and emotional relief in the face of extreme adversity. This article shows how live music in Kyiv has become essential for mental well-being during the war. Through the voices of organisers, musicians, and attendees, the piece highlights how live music has come to provide a powerful escape in the face of war.
03/11/25 · | Lees meer
27/10/25   ·
Qatar advances towards Vision 2030
Once a quiet peninsula known for its pearl divers and sweeping desert landscapes, Qatar has emerged as a bold global player - combining ancient heritage with futuristic ambition. Nestled along the shimmering coastline of the Arabian Gulf, the country’s capital, Doha, has transformed into a dynamic hub of ultramodern architecture, cultural innovation, and world-class infrastructure. From the iconic Museum of Islamic Art - a limestone jewel inspired by centuries of Islamic design - standing proudly on the Corniche waterfront, to the country's expansive investments in sports, tourism, and cultural programming, Qatar has set its sights on becoming a global destination for excellence in leisure (tourism, culture, sports, and recreation).
27/10/25 · | Lees meer
27/10/25   ·
The Otago approach for shaping sustainable tourism futures
The University of Otago Department of Tourism began as the Centre for Tourism in 1989. The Department is a member of several international tourism and hospitality organisations and is proud to be one of the nine World Leisure Centres of Excellence worldwide.
27/10/25 · | Lees meer
27/10/25   ·
World Leisure Organization
In an increasingly interconnected and complex world, the World Leisure Organization (WLO) is strengthening its commitment to shaping a better society through the values and practices of leisure. As a global non-profit organisation with consultative status with United Nations, WLO promotes leisure as a force for human development, well-being, and social transformation. Over the past few years, the organisation has made significant progress in expanding its international presence and refining its strategic focus in alignment with global sustainability goals.
27/10/25 · | Lees meer
27/10/25   ·
Impact of social interventions
We all have things that we feel could be improved in a place. Perhaps there is a neighbourhood cut in two by a busy car-filled street; maybe a local play park does not suit the needs of local children; what if the city council has no policy for promoting local organisations and events? Sometimes in order to see a change in a city, we need to make that change for ourselves. Your challenge is to instigate an intervention, which will bring about the change you feel the place needs.
27/10/25 · | Lees meer
27/10/25   ·
Beyond applause
Impact has become a key area of interest. Because it is a container concept, it is not easy to evaluate. Theatres are interested in measuring their impact by incorporating one or two questions in their visitor surveys. Our project focused on the impact that performing arts experiences have on individual visitors. Which questions should theatres include to help identify individual impacts?
27/10/25 · | Lees meer
22/10/25   ·
Volunteering in Dutch leisure, tourism and hospitality organisations
In the Dutch Leisure, Tourism and Hospitality (LTH) sector, most heritage institutions and organisations rely on volunteering for their functioning, and ultimately, for their survival. At least two-thirds of the staff in these organisations consist of volunteers and volunteers are tasked with activities and roles at different levels in the organisation (P?ce?il?, 2020). Beyond the traditional welcoming of visitors, they guide tours (that for some of these organisations is in fact the specific task of paid tour guides) and perform support tasks. For this reason, volunteerism can without any doubt be considered one of the pillars a civil society is based upon.
22/10/25 · | Lees meer
20/10/25   ·
Column: Leisure as an end or a means?
The question of whether leisure should be understood as a means to an end or as an end in itself is a fundamental inquiry when examining the concept of meaningful leisure experiences. This duality highlights the diverse ways individuals perceive and engage with leisure activities, reflecting a broad spectrum of subjective and contextual interpretations.
20/10/25 · | Lees meer
20/10/25   ·
Creating equitable destinations
Though it may seem hard to envision, imagine a ‘just destination’ - a place where tourism is not solely about pleasing visitors and generating profit, but also contributes meaningful value to its residents. In such a destination, workers receive fair wages and local entrepreneurs enjoy real opportunities. Facilities put in place for tourism enhance residents’ quality of life. Environmental costs are not ignored; they are acknowledged and managed responsibly rather than burdening vulnerable groups with them. Moreover, local communities have a say in how their cultural heritage is used in tourism.
20/10/25 · | Lees meer
03/11/25   ·
Why ‘not designing for meaning’ might be just as meaningful
Over the past couple of years, I have engaged with several platforms representing various sub-sectors of the leisure industries, ranging from theme parks and zoos to recreation and museums. A recurring theme on these platforms is that organisations should provide highly impactful experiences. The belief, driven by seminal works from both the professional and scientific literature, is that success can be achieved by offering meaningful and perhaps even transformative experiences. Although these experience types are certainly impactful, the terms ‘meaningful’ and ‘transformative’ sometimes tend to be taken out of context and become buzzwords instead, leading to the notion that everything must suddenly be meaningful or transformational. This results in imposed meaningfulness or transformation by design, which potentially leads to the opposite effect among consumers instead. Paradoxically, I would therefore argue that sometimes intentionally not designing for meaningfulness might be just as meaningful.
03/11/25 · | Lees meer
03/11/25   ·
The case of the Dancing Cats
The province of Brabant (the Netherlands) is renowned for its numerous attractions, its picturesque countryside, and its excellent bicycle infrastructure. VisitBrabant Routebureau aims to enhance the province’s recreational offerings through routes based on well-known local stories. Since 2019, the professorship in Storytelling (Breda University of Applied Sciences) and VisitBrabant so far have realised 18 story-based bicycle routes, 12 of which are based on local folk tales. Storytelling is at the core of these routes, because it is a valuable instrument for creating meaningful experiences for visitors. By matching the logic of the storyline with that of the route and the local entrepreneurs, the story-based routes become embedded in the area. When a story derives from the local community, the value of the route stretches beyond the visitor experience. It can reinforce the community’s connection with the story leading to new meaningful experiences. This is the case with the route of The Dancing Cats around the village of Bergeijk.
03/11/25 · | Lees meer
27/10/25   ·
Qatar advances towards Vision 2030
Once a quiet peninsula known for its pearl divers and sweeping desert landscapes, Qatar has emerged as a bold global player - combining ancient heritage with futuristic ambition. Nestled along the shimmering coastline of the Arabian Gulf, the country’s capital, Doha, has transformed into a dynamic hub of ultramodern architecture, cultural innovation, and world-class infrastructure. From the iconic Museum of Islamic Art - a limestone jewel inspired by centuries of Islamic design - standing proudly on the Corniche waterfront, to the country's expansive investments in sports, tourism, and cultural programming, Qatar has set its sights on becoming a global destination for excellence in leisure (tourism, culture, sports, and recreation).
27/10/25 · | Lees meer
27/10/25   ·
World Leisure Organization
In an increasingly interconnected and complex world, the World Leisure Organization (WLO) is strengthening its commitment to shaping a better society through the values and practices of leisure. As a global non-profit organisation with consultative status with United Nations, WLO promotes leisure as a force for human development, well-being, and social transformation. Over the past few years, the organisation has made significant progress in expanding its international presence and refining its strategic focus in alignment with global sustainability goals.
27/10/25 · | Lees meer
27/10/25   ·
Beyond applause
Impact has become a key area of interest. Because it is a container concept, it is not easy to evaluate. Theatres are interested in measuring their impact by incorporating one or two questions in their visitor surveys. Our project focused on the impact that performing arts experiences have on individual visitors. Which questions should theatres include to help identify individual impacts?
27/10/25 · | Lees meer
20/10/25   ·
Column: Leisure as an end or a means?
The question of whether leisure should be understood as a means to an end or as an end in itself is a fundamental inquiry when examining the concept of meaningful leisure experiences. This duality highlights the diverse ways individuals perceive and engage with leisure activities, reflecting a broad spectrum of subjective and contextual interpretations.
20/10/25 · | Lees meer
03/11/25   ·
Hip-hop as a naturally inclusive space for leisure activities
Leisure plays a pivotal role in enhancing the human condition, offering avenues for exploration, growth, and self-actualisation (Kleiber, 2017; Kleiber & McGuire, Leisure & Human Development, 2019; Tapps, Wells, & Parr, 2021). The World Leisure Organization (WLO) emphasises that "well-selected leisure experiences improve quality of life for all - from childhood to later life" (WLO, 2023). This article features the inclusive Samen Dansen (Dancing Together) dance project by Stichting het Gehandicapte Kind, which aims to foster inclusion among children with and without special needs through hip-hop dance classes.
03/11/25 · | Lees meer
03/11/25   ·
Coping with war in Kyiv
Kyiv, Ukraine’s capital and largest city, has become a symbol of resilience amidst the ongoing war with Russia. Despite relentless bombings and attacks, the city’s vibrant entertainment and cultural scene has transformed from a source of mere leisure into an essential pillar for mental survival. Theatres, concert venues, and festivals have become sanctuaries for residents, offering solace, unity, and emotional relief in the face of extreme adversity. This article shows how live music in Kyiv has become essential for mental well-being during the war. Through the voices of organisers, musicians, and attendees, the piece highlights how live music has come to provide a powerful escape in the face of war.
03/11/25 · | Lees meer
27/10/25   ·
The Otago approach for shaping sustainable tourism futures
The University of Otago Department of Tourism began as the Centre for Tourism in 1989. The Department is a member of several international tourism and hospitality organisations and is proud to be one of the nine World Leisure Centres of Excellence worldwide.
27/10/25 · | Lees meer
27/10/25   ·
Impact of social interventions
We all have things that we feel could be improved in a place. Perhaps there is a neighbourhood cut in two by a busy car-filled street; maybe a local play park does not suit the needs of local children; what if the city council has no policy for promoting local organisations and events? Sometimes in order to see a change in a city, we need to make that change for ourselves. Your challenge is to instigate an intervention, which will bring about the change you feel the place needs.
27/10/25 · | Lees meer
22/10/25   ·
Volunteering in Dutch leisure, tourism and hospitality organisations
In the Dutch Leisure, Tourism and Hospitality (LTH) sector, most heritage institutions and organisations rely on volunteering for their functioning, and ultimately, for their survival. At least two-thirds of the staff in these organisations consist of volunteers and volunteers are tasked with activities and roles at different levels in the organisation (P?ce?il?, 2020). Beyond the traditional welcoming of visitors, they guide tours (that for some of these organisations is in fact the specific task of paid tour guides) and perform support tasks. For this reason, volunteerism can without any doubt be considered one of the pillars a civil society is based upon.
22/10/25 · | Lees meer
20/10/25   ·
Creating equitable destinations
Though it may seem hard to envision, imagine a ‘just destination’ - a place where tourism is not solely about pleasing visitors and generating profit, but also contributes meaningful value to its residents. In such a destination, workers receive fair wages and local entrepreneurs enjoy real opportunities. Facilities put in place for tourism enhance residents’ quality of life. Environmental costs are not ignored; they are acknowledged and managed responsibly rather than burdening vulnerable groups with them. Moreover, local communities have a say in how their cultural heritage is used in tourism.
20/10/25 · | Lees meer

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09/12/25
Activatie Vakantiebeurs op Utrecht CS
Van vandaag tot en met 13 december brengt Koninklijke Jaarbeurs, organisator van Vakantiebeurs, een unieke activatie naar Utrecht Centraal Station: het Vakantiebeurs Café.
09/12/25
HISWA-RECRON in hoger beroep voor onuitvoerbaar beleid emissieloos varen
Twee brancheorganisaties HISWA-RECRON en Watersportverbond gaan in hoger beroep bij de Raad van Stat...
09/12/25
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