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Uncover is het tijdschrift van de Academy for Leisure van de Breda University of Applied Sciences. Dit magazine verschijnt jaarlijks. Alle artikelen worden online op het kennisplatform van NRIT beschikbaar gesteld.

In Uncover:

20/10/25   ·
Tourism-driven resident benefits beyond the surface
Tourism can bring jobs, economic growth, and cultural exchange - but how do we understand whether residents truly and inherently benefit? Tourism evolves and weaves into everyday life in ways seen and unseen for people who call these destinations home. Have you ever thought about how tourism subtly shapes your community for the better? Perhaps a once-quiet park has been revitalised with better facilities, or new restaurants have opened, offering more dining options for visitors and residents alike. Maybe you have enjoyed a restored heritage site, or you feel a strong sense of community and pride - even if you have never consciously linked it to tourism. While public discourse often highlights challenges such as overcrowding, rising housing costs, and commercialisation, the positive, subjective and sometimes hidden, contributions of tourism are often overlooked.
20/10/25 · | Lees meer
20/10/25   ·
Tourists go to the place they know
Everyone wants to experience a beautiful environment, especially when they are on vacation. Some places are more beautiful than others, however, leading certain visually or culturally attractive areas to become overwhelmingly popular with tourists. When either the sheer physical number or the behaviour of tourists starts to damage physical surroundings or the routines of people going about their daily lives, people describe it with the now-trendy term ‘overtourism.’
20/10/25 · | Lees meer
20/10/25   ·
Building bridges between science and industry
Centres of Expertise (CoE) are public-private partnerships between universities of applied sciences and the professional field, with a distinct focus on societal challenges. Within these centres, investments are made in research, innovation, and lifelong learning. In the domain of leisure, tourism and hospitality, the Netherlands has one CoE: CELTH. This centre works with thematic research agendas under which projects are developed to address urgent issues in the domain. Bringing this knowledge back to the industry is an important task of CELTH, effectively building a bridge between science and industry. Events such as the Industry Day of the World Leisure Congress play a significant role in this knowledge dissemination. In this article, we will describe Dutch tourism policy, the role of CoEs and CELTH in it, CELTH's research agendas, practical implementation in projects, and how this knowledge is returned to the industry.
20/10/25 · | Lees meer
13/10/25   ·
Leisure in (un)sustainable times
What does leisure mean in an age of planetary crisis? And how might it contribute to shaping a more sustainable future? These questions were at the heart of a lively conversation I recently hosted in my role as transversal professor of Sustainability Transitions at Breda University of Applied Sciences (BUas). I was joined by four BUas professors - Marcel Bastiaansen, Mata Haggis-Burridge, Jörn Fricke, and Jeroen Klijs - and two editors of UNCOVER magazine, Peter Horsten and Simon de Wijs. All are deeply engaged with the concept of leisure and its implications for society, the economy, and the planet. Together, we explored how leisure has shaped the world we live in today - sometimes for better, often for worse - and what role it could and should play in transitioning towards a more sustainable future. What emerged was a critical yet hopeful reflection on how we might reclaim leisure as a space for connection, creativity, and care, rather than a byproduct of consumption and productivity.
13/10/25 · | Lees meer
13/10/25   ·
Fringe benefits
Edinburgh is synonymous with innovation and excellence and many aspiring actors and producers have cut their teeth in the city. Phoebe Waller-Bridge, the creator and star of ‘Fleabag’ and now the honorary president of the Edinburgh Festival Fringe Society premiered her one-woman play at the 2013 Fringe. The show earned her an Olivier Award nomination and was then adapted into a hit TV series for BBC 3/Amazon. Commenting on the Edinburgh Fringe, Waller-Bridge said that it is “at the beating heart” of the industry and in 2023 she launched a new £100k fund to support artists in bringing work to the festival. This is an excellent example of how the festival is intrinsically linked to and is a key part of the fabric of the city. So much so that its yearly cycle of activity means Edinburgh sees itself as a “festival city” (Ali-Knight, cited in Wade, 2020).
13/10/25 · | Lees meer
13/10/25   ·
Resilient tourism
The hospitality industry plays an important role in broader societal and economic developments. How do we ensure that tourism in the Netherlands continues to have a positive impact? In this article, Yvonne Nassar, CEO of the Netherlands Board of Tourism & Conventions (NBTC), shares her vision of the impact of trends and developments within the hospitality industry.
13/10/25 · | Lees meer
13/10/25   ·
Business exists to help people flourish as human beings
Uncover had a conversation about meaningful experiences with internationally recognised business thought leader Joe Pine. He is the (co)author of some best-selling business books about the Experience Economy, authenticity, and customer value. In 2020, he cofounded the World Experiences Organization (WXO). At the moment, he is working on his next book which will be about the Transformation Economy. You can follow and join the process via the Substack platform on https://transformationsbook.substack.com.
13/10/25 · | Lees meer
13/10/25   ·
Uncover 9
Creating meaningful experiences is firmly rooted in the core of Breda University of Applied Sciences. We live in an experience economy which goes beyond relaxation, excitement, and pleasure. We want to use experiences to have a positive long-term impact, come up with resilient solutions, let people flourish and make sustainable change. We built meaningful, or even transformational experiences for a better world. The heart of our business and existence is in helping people to fulfil aspirations, to make people healthy, wealthy and wise, and even let nature and the world itself benefit. Big words, huge ambitions, which sound empty and hollow if we cannot deliver them in practice. This ninth edition of Uncover magazine features stories from education, industry and society, and research. Separate chapters are included on the future, professorship perspectives, stories, projects and specialisations from Academy for Leisure & Events (ALE), World Leisure Organization, and CELTH.
13/10/25 · | Lees meer
23/01/25   ·
Introduction to Uncover 8: Internationalisation
These are dynamic times, characterised by widely differing opinions about and movements around internationalisation. Creating a themed Uncover issue at this time could be seen as choosing the right moment to take a breath of fresh air amidst the storm. With the current turbulence, taking stock of where we actually are, where we have come from and where we are going is a meaningful process. For BUas and ALE, it is clear that internationalisation has been in their very fibres from the beginning and that the added value of intercultural classroom settings is something to be nurtured sustainably.
23/01/25 · Leisure · Onderzoek | Lees meer
22/01/25   ·
Preparing for the World Leisure Congress in 2025
Breda University of Applied Sciences (BUas) is proud to house one of the six World Leisure Centers of Excellence. BUas has arranged its education activities in five academies. The World Leisure Center of Excellence is part of Academy for Leisure & Events (ALE).
22/01/25 · Leisure · Onderzoek · Toerisme | Lees meer
22/01/25   ·
Exploring the dynamics of Canada’s World Leisure Centers of Excellence
The World Leisure Organization (WLO) has two Centers of Excellence (WLCE) in Canada, each with distinct settings and dynamics: one in Nanaimo, British Columbia, on Canada’s west coast, and the other in Trois-Rivières, Québec, in Eastern Canada. A key difference between the two centers is their language. The WLCE at Vancouver Island University attracts students from English-speaking Canada and global regions, including India, Iran, China, Mexico, and Vietnam. The WLCE at Université du Québec à Trois-Rivières offers the only French-speaking graduate leisure studies programs and thus attracts local and international students from Francophile regions. This linguistic distinction significantly influences their respective international partnerships.
22/01/25 · Beleid · Leisure · Onderzoek | Lees meer
22/01/25   ·
Hoping the WLO can help resist voices of the illiberal right
The Department of Tourism at the University of Otago has been a World Leisure Center of Excellence since 2018. Known also by the M?ori title of ?t?kou Whakaihu Waka, the University is located in Dunedin, in the South Island of New Zealand. Dunedin is renowned for its diverse natural landscapes, unique wildlife species and multicultural heritage. It is possible to construct an image of this WLCE as being a long way from everywhere else, disconnected from the rest of the world and out of touch. Certainly, the recent experience of the Covid-19 pandemic, during which New Zealand’s borders were closed for a long period and life within them went on pretty much as before while so much of the rest of the world struggled. Yet seen from a different perspective, New Zealand is one of the first places in the world where the new day dawns. As such, it may be said to lead the world, not merely follow in everyone else’s shadow.
20/10/25   ·
Tourism-driven resident benefits beyond the surface
Tourism can bring jobs, economic growth, and cultural exchange - but how do we understand whether residents truly and inherently benefit? Tourism evolves and weaves into everyday life in ways seen and unseen for people who call these destinations home. Have you ever thought about how tourism subtly shapes your community for the better? Perhaps a once-quiet park has been revitalised with better facilities, or new restaurants have opened, offering more dining options for visitors and residents alike. Maybe you have enjoyed a restored heritage site, or you feel a strong sense of community and pride - even if you have never consciously linked it to tourism. While public discourse often highlights challenges such as overcrowding, rising housing costs, and commercialisation, the positive, subjective and sometimes hidden, contributions of tourism are often overlooked.
20/10/25 · | Lees meer
20/10/25   ·
Building bridges between science and industry
Centres of Expertise (CoE) are public-private partnerships between universities of applied sciences and the professional field, with a distinct focus on societal challenges. Within these centres, investments are made in research, innovation, and lifelong learning. In the domain of leisure, tourism and hospitality, the Netherlands has one CoE: CELTH. This centre works with thematic research agendas under which projects are developed to address urgent issues in the domain. Bringing this knowledge back to the industry is an important task of CELTH, effectively building a bridge between science and industry. Events such as the Industry Day of the World Leisure Congress play a significant role in this knowledge dissemination. In this article, we will describe Dutch tourism policy, the role of CoEs and CELTH in it, CELTH's research agendas, practical implementation in projects, and how this knowledge is returned to the industry.
20/10/25 · | Lees meer
13/10/25   ·
Fringe benefits
Edinburgh is synonymous with innovation and excellence and many aspiring actors and producers have cut their teeth in the city. Phoebe Waller-Bridge, the creator and star of ‘Fleabag’ and now the honorary president of the Edinburgh Festival Fringe Society premiered her one-woman play at the 2013 Fringe. The show earned her an Olivier Award nomination and was then adapted into a hit TV series for BBC 3/Amazon. Commenting on the Edinburgh Fringe, Waller-Bridge said that it is “at the beating heart” of the industry and in 2023 she launched a new £100k fund to support artists in bringing work to the festival. This is an excellent example of how the festival is intrinsically linked to and is a key part of the fabric of the city. So much so that its yearly cycle of activity means Edinburgh sees itself as a “festival city” (Ali-Knight, cited in Wade, 2020).
13/10/25 · | Lees meer
13/10/25   ·
Business exists to help people flourish as human beings
Uncover had a conversation about meaningful experiences with internationally recognised business thought leader Joe Pine. He is the (co)author of some best-selling business books about the Experience Economy, authenticity, and customer value. In 2020, he cofounded the World Experiences Organization (WXO). At the moment, he is working on his next book which will be about the Transformation Economy. You can follow and join the process via the Substack platform on https://transformationsbook.substack.com.
13/10/25 · | Lees meer
23/01/25   ·
Introduction to Uncover 8: Internationalisation
These are dynamic times, characterised by widely differing opinions about and movements around internationalisation. Creating a themed Uncover issue at this time could be seen as choosing the right moment to take a breath of fresh air amidst the storm. With the current turbulence, taking stock of where we actually are, where we have come from and where we are going is a meaningful process. For BUas and ALE, it is clear that internationalisation has been in their very fibres from the beginning and that the added value of intercultural classroom settings is something to be nurtured sustainably.
23/01/25 · Leisure · Onderzoek | Lees meer
22/01/25   ·
Exploring the dynamics of Canada’s World Leisure Centers of Excellence
The World Leisure Organization (WLO) has two Centers of Excellence (WLCE) in Canada, each with distinct settings and dynamics: one in Nanaimo, British Columbia, on Canada’s west coast, and the other in Trois-Rivières, Québec, in Eastern Canada. A key difference between the two centers is their language. The WLCE at Vancouver Island University attracts students from English-speaking Canada and global regions, including India, Iran, China, Mexico, and Vietnam. The WLCE at Université du Québec à Trois-Rivières offers the only French-speaking graduate leisure studies programs and thus attracts local and international students from Francophile regions. This linguistic distinction significantly influences their respective international partnerships.
22/01/25 · Beleid · Leisure · Onderzoek | Lees meer
20/10/25   ·
Tourists go to the place they know
Everyone wants to experience a beautiful environment, especially when they are on vacation. Some places are more beautiful than others, however, leading certain visually or culturally attractive areas to become overwhelmingly popular with tourists. When either the sheer physical number or the behaviour of tourists starts to damage physical surroundings or the routines of people going about their daily lives, people describe it with the now-trendy term ‘overtourism.’
20/10/25 · | Lees meer
13/10/25   ·
Leisure in (un)sustainable times
What does leisure mean in an age of planetary crisis? And how might it contribute to shaping a more sustainable future? These questions were at the heart of a lively conversation I recently hosted in my role as transversal professor of Sustainability Transitions at Breda University of Applied Sciences (BUas). I was joined by four BUas professors - Marcel Bastiaansen, Mata Haggis-Burridge, Jörn Fricke, and Jeroen Klijs - and two editors of UNCOVER magazine, Peter Horsten and Simon de Wijs. All are deeply engaged with the concept of leisure and its implications for society, the economy, and the planet. Together, we explored how leisure has shaped the world we live in today - sometimes for better, often for worse - and what role it could and should play in transitioning towards a more sustainable future. What emerged was a critical yet hopeful reflection on how we might reclaim leisure as a space for connection, creativity, and care, rather than a byproduct of consumption and productivity.
13/10/25 · | Lees meer
13/10/25   ·
Resilient tourism
The hospitality industry plays an important role in broader societal and economic developments. How do we ensure that tourism in the Netherlands continues to have a positive impact? In this article, Yvonne Nassar, CEO of the Netherlands Board of Tourism & Conventions (NBTC), shares her vision of the impact of trends and developments within the hospitality industry.
13/10/25 · | Lees meer
13/10/25   ·
Uncover 9
Creating meaningful experiences is firmly rooted in the core of Breda University of Applied Sciences. We live in an experience economy which goes beyond relaxation, excitement, and pleasure. We want to use experiences to have a positive long-term impact, come up with resilient solutions, let people flourish and make sustainable change. We built meaningful, or even transformational experiences for a better world. The heart of our business and existence is in helping people to fulfil aspirations, to make people healthy, wealthy and wise, and even let nature and the world itself benefit. Big words, huge ambitions, which sound empty and hollow if we cannot deliver them in practice. This ninth edition of Uncover magazine features stories from education, industry and society, and research. Separate chapters are included on the future, professorship perspectives, stories, projects and specialisations from Academy for Leisure & Events (ALE), World Leisure Organization, and CELTH.
13/10/25 · | Lees meer
22/01/25   ·
Preparing for the World Leisure Congress in 2025
Breda University of Applied Sciences (BUas) is proud to house one of the six World Leisure Centers of Excellence. BUas has arranged its education activities in five academies. The World Leisure Center of Excellence is part of Academy for Leisure & Events (ALE).
22/01/25 · Leisure · Onderzoek · Toerisme | Lees meer
22/01/25   ·
Hoping the WLO can help resist voices of the illiberal right
The Department of Tourism at the University of Otago has been a World Leisure Center of Excellence since 2018. Known also by the M?ori title of ?t?kou Whakaihu Waka, the University is located in Dunedin, in the South Island of New Zealand. Dunedin is renowned for its diverse natural landscapes, unique wildlife species and multicultural heritage. It is possible to construct an image of this WLCE as being a long way from everywhere else, disconnected from the rest of the world and out of touch. Certainly, the recent experience of the Covid-19 pandemic, during which New Zealand’s borders were closed for a long period and life within them went on pretty much as before while so much of the rest of the world struggled. Yet seen from a different perspective, New Zealand is one of the first places in the world where the new day dawns. As such, it may be said to lead the world, not merely follow in everyone else’s shadow.

||| Nieuws |||

05/12/25
TerSpegelt verbetert luxe plekken voor gezinnen
Camping TerSpegelt gaat na de vernieuwing van het centrumgebouw door met de verbetering van kampeerplaatsen voor gezinnen.
04/12/25
Exclusief voor leden
Hoge boetes voor inzet vreemdelingen bij GP Zandvoort
Een uitzendbureau uit Rotterdam heeft vorig jaar tijdens de Dutch Grand Prix in Zandvoort 60 vreemde...
03/12/25
Zakelijk leasen voor kleine ondernemers
Als ondernemer in de toerisme en recreatiesector ben je altijd in beweging. Je bezoekt nieuwe locaties, hebt afspraken met partners of bent onderweg naar een evenement dat je organiseert. De vrijheid om te gaan en staan waar je wilt, is direct verbonden met het succes van je bedrijf. Goede mobiliteit is dan ook geen luxe, maar een absolute noodzaak.
03/12/25
Adam Butler merkregisseur Twente
Nieuwe Merkregisseur Twente is Adam Butler (34). Butler kwam op 27 oktober in dienst bij Twente Marketing. Met zijn achtergrond in merkstrategie en storytelling gaat hij aan de slag om het merk Twente verder te versterken en samen met partners het regionale verhaal nóg herkenbaarder en krachtiger neer te zetten.
03/12/25
Combinatie vliegreizen Azië met Asia Pass
Luchtvaartmaatschappij Emirates introduceert de Emirates Asia Pass. Dit is een nieuwe flexibele manier om meerdere bestemmingen in Zuidoost-Azië te ontdekken. Met één boeking kunnen reizigers hun eigen route uitstippelen.
03/12/25
BillyBird exploiteert openluchtzwembad Het Run tot 2030
BillyBird heeft de Europese openbare aanbesteding voor de exploitatie van openluchtzwembad Het Run in Drunen gewonnen. Daarmee blijft BillyBird, dat het zwembad al sinds 2019 beheert, ook de komende jaren verantwoordelijk voor de exploitatie.
02/12/25
Licht dalende groei horecaomzet
De omzet van de horeca groeide in het derde kwartaal van 2025 met 3,3 procent ten opzichte van het derde kwartaal van 2024, meldt het CBS. De omzet van horeca in logiesverstrekking lag maar 0,7 procent hoger.
02/12/25
Exclusief voor leden
Amsterdamse haaien weer terug in ARTIS
Drie kleine verpleegsterhaaien zijn van hun tijdelijke logeeradres in Koninklijke Burgers’ Zoo terug naar ARTIS verhuisd.